Synapse Ads tools help digital marketers from all over the world to manage and optimize their Google Ads campaigns. And that platform is not the same as Google AdSense program:
What is Google Ads?
Google Ads is the platform available to any company, business or independent professional who wishes to advertise their products or services in the Google search results and associated websites.
This advertising method is known as contextual advertising because the ads are highly related to what people are looking for at a certain moment or with the content of the website where they are consulting.
What is Google AdSense?
Google AdSense, a totally different platform, was born as an additional business unit where Google opens the door to bloggers and website owners, so they can be part of the business as strategic partners. This is how publishers earn money every time someone clicks on an ad created in Google Ads and paid by an advertiser.
You can read more about the difference between Google Ads and Google AdSense in the following article: