The Campaign Grader asses the most important indicators of your Google Ads account and its campaigns. In this article, you will find a short description of all of them:

Quality Score
Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. It is reported on 1-10 scale and includes expected CTR, ad relevance and landing page experience.

7 Day Spend
This indicates that your campaigns are spending the budget that you set.

Daily Budget
The Daily Budget is an amount that you set for each ad campaign to specify how much, on average, you'd like to spend each day.

Conversion Tracking
Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

7 Day Conversions
This indicates the average amount of conversions during the last 7 days. It should be higher than 0.

Linked to Google Analytics
This indicates if your account is linked to Google Analytics or if is not. Linking a Google Analytics property to your Google Ads account can help you analyze customer activity on your website after an ad click or impression. 

Ad Extensions
This indicates whether your campaigns have ad extensions or not. We recommend you to add them.

Bidding Strategy
This indicates that you set a type of bidding strategy to your campaigns: Target CPA, Target ROAS, Maximize Conversions or Maximize Conversion Value.

High Impression Share

Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get. Impression share is a good way to understand whether your ads might reach more people if you increase your bid or budget. To obtain a better performance, it shouldn't be less than 90%.

CPA Mobile/CPA Desktop
The average amount you’ve been charged for a conversion from your ad. Average cost per action (CPA) is calculated by dividing the total cost of conversions by the total number of conversions. 

Attribution Model
On the path to a conversion, a customer may do multiple searches and interact with multiple ads from the same advertiser. Attribution models let you choose how much credit each click gets for your conversions. You can attribute the credit to the customer's first click, last click, or a combination of multiple clicks.

% of negative keywords / active keywords
This indicates the percentage of negative keywords and active keywords in your ad groups.

% of one word keywords
This indicates the percentage of one-word keywords you have in your ad groups. To obtain a right performance, it should be less than 5%.

% of broad match keywords / active keywords
This indicates the percentage of broad match type keywords and active keywords.

Website Speed Score
A user would probably leave the landing page of your ads if it takes more than 3 seconds to load. Improve the speed of the site in order to obtain a better performance.

Average number of ads in active ad groups
This indicates the number of ads in your active ad groups. To obtain a right performance, you should have at least 3 per ad group.

Now you know all the indicators. Are you ready to test your account?

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