Ad Groups:
An ad group contains one or more ads that share similar targets.Each of your campaigns is made up of one or more ad groups.


 A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of the products or services that you offer. 

When someone interacts with your ad (for instance, clicks on a text ad or views a video ad) an action is taken that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone. 

Conversion rate:
The average number of conversions per ad interaction, shown as a percentage.

Cost per click (CPC):
It means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC). 

When someone clicks on your ad, or on the blue headline of a text ad, Google Ads counts that as a click. 

Click through rate (CTR):
A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing. 

The number of times that your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

Words or phrases describing a product or service that you choose to help determine when and where your ad can appear. 

Quality Score:
It measures the quality of your ads, keywords and landing pages. Higher quality ads can lead to lower prices and better ad positions. 

Synapse Ads:
Synapse Ads is a set of tools designed to help you and your team save time when you create and manage your Google Ads campaigns. 

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