To use keywords that meet the accuracy to reach a user during his search, will positively impact the performance of your digital marketing investment, and at the same time, to the position that Google gives to your Ads.
The more accurate your keywords are, the faster users will get to you. Therefore, it will make your Quality Score higher and your CPC lower.
In conclusion, choosing the right set of keywords is fundamental for any successful campaign.
Continue reading about the importance of keywords and about our Keyword Mixer, in our Help Center.